For Shahmani London, we created a fully analog campaign to introduce the brand’s first drop. The goal was to capture the raw spirit of the collection with images that feel honest, tactile, and intentionally imperfect — the kind of visuals that carry emotion beyond digital clarity.

Working with 35mm film allowed us to highlight the brand’s identity through texture, grain, and natural light. Each frame was crafted to reflect Shahmani’s essence: bold yet understated, modern yet grounded in authenticity.

The shoot focused on movement, attitude, and atmosphere, letting the pieces speak through subtle styling and candid moments. The result is a visual narrative that feels intimate and editorial at the same time, offering a timeless introduction to the brand’s world.

This analog campaign became the foundation for Shahmani’s launch visuals, shaping the tone of the brand and setting the aesthetic direction for future collections.