For Colette, we crafted an identity system built around a familiar object reimagined as an icon. The golden button became the visual and conceptual anchor of the brand: a symbol of timeless femininity, quiet strength, and modern craftsmanship.

The process began with defining the brand universe:
the Colette woman, her aesthetic world, her values, and the emotional territory the brand needed to own. From there, we shaped a narrative rooted in elegance, intention, and a sense of understated luxury.

We developed a modular visual system where the button takes on multiple roles: emblem, typography, texture, and sculptural object. This flexibility allowed the brand to express itself across photography, digital layouts, product applications, and physical touchpoints without losing coherence.

Art direction, palette, and tone were guided by contrast: softness and geometry, intimacy and precision, tradition and reinvention. Each piece of communication was designed to feel both contemporary and enduring.

The result is a brand with a strong emotional presence and a distinct point of view.
A visual language that speaks softly, yet leaves a lasting impression.