Raquel Rafas

Marketing & Strategy Director

Marketing & Strategy Director

Role:

Role:

Marketing & Strategy Director

Marketing & Strategy Director

Location:

Location:

Dubai

Dubai

Woman Raquel Rafas
Woman Raquel Rafas

Ive focused on building clear, intentional strategies that not only look good, but actually deliver results.

Im Raquel, co-founder of Dune. Ive been working in digital marketing for over a decade, leading campaigns and developing brand strategies for a wide range of clients across different industries. Throughout my career, Ive focused on building clear, intentional strategies that not only look good, but actually deliver results. My background spans from brand positioning and digital communication to campaign planning and long-term growth strategies. This experience has given me a strong strategic foundation and a deep understanding of how brands need to communicate in order to be relevant, consistent, and memorable in an ever-changing digital landscape.Dune was born from a shared desire to create a more personal and creative space. A studio where strategy and storytelling work together with purpose, and where brands are treated as living narratives rather than just visual assets. Here, we believe that strong brands are built through intention, coherence, and emotion.

Im Raquel, co-founder of Dune. Ive been working in digital marketing for over a decade, leading campaigns and developing brand strategies for a wide range of clients across different industries. Throughout my career, Ive focused on building clear, intentional strategies that not only look good, but actually deliver results. My background spans from brand positioning and digital communication to campaign planning and long-term growth strategies. This experience has given me a strong strategic foundation and a deep understanding of how brands need to communicate in order to be relevant, consistent, and memorable in an ever-changing digital landscape.Dune was born from a shared desire to create a more personal and creative space. A studio where strategy and storytelling work together with purpose, and where brands are treated as living narratives rather than just visual assets. Here, we believe that strong brands are built through intention, coherence, and emotion.

What truly drives me is combining intuition with experience

At Dune, I focus on working with lifestyle, fashion, and purpose-led brands that value authenticity, storytelling, and thoughtful strategy. Brands that want to connect beyond trends and build meaningful relationships with their audience.What truly drives me is combining intuition with experience. What truly drives me is combining intuition with experience. Translating ideas into clear strategies, and strategies into brands that feel honest, refined, and emotionally resonant. My goal is always the same: to help brands connect, visually and emotionally, in a way that feels natural, lasting, and true to who they are.

Woman Pimples
Woman Pimples